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They note that regulators, prosecutors, and journalists tend to focus on corruption caused by willful [] Tags: ethics, pharmaceutical marketing
Medical Students Have Substantial Exposure to Pharmaceutical Industry Marketing (May 25, 2011) — Medical students in the United States are
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Ethics and Pharmaceutical Marketing: The Pfizer Way. Anjan Sen. The pharmaceutical industry faces challenges with respect to ethical
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Welcome to Volume 10, Issue #19 (21 DECEMBER 2011) of Pharma Marketing News.
Pharmaceutics · Pharmaceutical Chemistry · Pharmacology · Pharmacognosy · Pharmacy Practice · Pharmacy Management · Pharmaceutical Marketing
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The Indian pharmaceutical market is highly competitive and remains dominated by low priced, domestically-produced generics. Despite having
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Pharmaceutical marketing that is directed towards physicians is called push marketing. Marketing directed towards patients is called
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Digitas SVP Bruce Grant discussed how pharma marketers can participate effectively in social media.
The internet is helping to globalise and to change the nature of pharmaceutical marketing, and thus raises some new challenges for regulators. Key words:
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This empirical study examines the differential impact within a pharmaceutical market therapeutic category where both “push” and “pull”
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Ethics in pharmaceutical marketing from Health Management Technology.
Nuron Biotech Licenses HibTITER Vaccine to Mitsubishi Tanabe Pharma Corporation for Japanese Market. EXTON, Pa.--(BUSINESS
In fact, several provisions of the Code of Pharmaceutical Marketing Practices developed by PHAP were considered during the preparation of the draft.
The global pharmaceutical market grew slightly in the past year to its current level of USD 808 billion. The USA is still the world's biggest single market by a
While such contemporary pharmaceutical marketing practices are sometimes believed to be a modern phenomenon, they are in fact a direct
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This report describes state proposals to restrict or require disclosures of drug marketing over the past six years.
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Social media marketing presents challenges for every company in defining the appropriate voice for the brand and how to engage. However, some companies
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MEDICAID EXPANSION — THE SOFT UNDERBELLY OF HEALTH CARE REFORM? Pharmaceutical Marketing and the New Social Media
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The world of pharmaceutical marketing continues to evolve with these changes, particularly in how communications occur with physicians, patients, and even
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